Reprinted from my wordpress.com blog dated May 5, 2010.)
I have to confess that once I actually said that I did not speak Spanish so I did not know what Cinco de Mayo meant. As I was stared back at dumbfoundedly, he said, “Uh, cinco, as in the number five…” The light went on. Sheepishly, I said, Oh, yeah. Cinco – five; Mayo – May…the fifth of May. Admittedly, I catch myself saying “blondish” comments like that every once in awhile; thankfully, though, less and less as I age.
Or another school of thought. It’s all a marketing ploy. Let’s find the common denominator, shall we? St. Patrick’s Day….Irish beer (think Guinness); Oktoberfest….German beer (think Beck’s); Cinco de Mayo….Mexican beer (think Corona). Yes….it is beer. Not being a big beer connoisseur, it never really hit me before, but yes, I believe the beer industry is behind it all!
I’m not complaining, mind you. I’m thankful for the help with tonight’s dinner menu: tacos, refried beans, chips/salsa, and an ice cold Corona Lite (with a twist of lime). I am a marketers dream afterall. To Mexico! To Puebla! Salut!